Next year order at least a week ahead and your florist will like you a little more! Aside from the constant question “Do you have any more roses?” There is always one question that florists constantly get asked, why are roses so expensive on Valentine’s Day!?!?!
One explanation is that florists know men will pay the price to make their partners happy, so the flower shop jacks the prices up to make a little extra cash! So why not run down to the grocery store and pick up a bouquet of roses for $19.99 instead of paying $75 at a store? Quality my friend, quality! Your bouquet from the grocery store was made up a week ago or more and has been sitting collecting moisture in its plastic wrap and old bucket of water for over a week… can you say ew?
Most bouquets from flower shops are made to order or are pre made a day or two in advance, kept in a proper cooler and clean water to keep the flowers fresh and long lasting! But that doesn’t really explain the rise of prices, so I move on to explanation number two. Valentine’s Day is a worldwide event, so all over the world flower growers that grow the roses that we need every day have to come up with triple the amount of roses that they already have to produce.
So how do they come up with all of those extra roses? To start off with February is one of the worst growing seasons for roses as it is for most flowers except for spring bulb flowers (hyacinth, iris, daffodils, tulips etc.). The grower would cut down the plant and encourage the plant to grow a double bloomed rose, cutting down the rose causes the rose stem to be very curvy and often not of the amazing quality that we’ve developed our roses to! Having a curvy stem often causes a few annoyed remarks in a flower shop because it makes designing a very tall straight dozen roses very tough!
So having to jump through hoops to grow all these roses in time for Valentine’s Day causes the grower to charge a higher price for the roses when selling to the wholesaler which than has to price them even higher only to sell them to your local flower shop so we can than mark them up again to retail price! Everyone has to make their margins including the flower shops!
Speaking of designing I mentioned earlier in this article that you should pre-order your flowers for Valentine’s Day at least a week ahead of time, I say this because of the craziness of the season it is so much easier to have a list of orders and prepare for them to go out rather than having lots of people running into your shop at last minute! It also guarantees to you as a customer that you will get the flowers that you want in the colour and amount that you want, especially if you want a custom bouquet for that day!
The aftermath of Valentine’s Day is like the end scene of the movie 2012 when they all open the hatches of the ship and they see the light, except for florists it’s seeing the end of the red flower season come to an end! We take down all the Valentine’s Day stuff and spend the rest of the day massaging our swollen feet from the day before!
That wraps up this article, make sure to read next weeks article when I discuss the all important question of what flowers to buy wives, girlfriends etc.! Please ask any questions and I will try to answer them as soon as possible and remember…support your local florist!